For dental practice owners
Done-for-you search campaigns that bring in new patients, from a team that has run ads for hundreds of dental offices. You own the ad account, you pay Google directly, and your report shows calls and bookings, not clicks.
10+
years running dental Google Ads
hundreds
of dental offices served
Why practices choose us
If you have been burned before, by a long contract, a report full of impressions, or an account you could not log into, this is set up the opposite way.
Hundreds of practices' worth of search data means we already know which searches book patients (emergency, implants, Invisalign, new-patient exams) and which quietly burn budget.
Campaigns are built inside an account registered to you. If you ever leave, every keyword, ad and conversion history stays with you.
Our management fee is quoted up front. Your ad budget is billed by Google to your card, with no markup and nothing hidden inside it.
Every ad gets a tracked phone number and form, so your monthly report shows calls and booking requests, and which campaign produced them.
No account manager relaying messages. Questions go directly to the person who built and optimizes your campaigns.
We target by keyword and location only, never by a person's health condition, so your campaigns stay compliant and keep running.
About Molar Compass
We spent the last decade running Google Ads for dental practices inside a large agency: hundreds of offices across general, cosmetic and specialty dentistry. We started this company to do the same work with fewer accounts, no layers between you and the people doing the work, and campaigns you own outright.
What we do
We do not sell SEO, social media or websites. Search ads for dentists is the whole job, and the scope below is included in every plan unless marked as an add-on.
A plain-language review of your current account: what is working, what is wasted, and what we would change first.
Keyword research by procedure, a radius around your office, and ad copy written for patients, not for Google.
Dedicated campaigns for implants, Invisalign, veneers and emergency visits, each with its own budget and tracking.
Tracked numbers and forms on every ad, so you know which campaign made the phone ring.
Location assets, hours, categories and photos tuned so your ads and your map listing work together.
Specific changes to the page your ads send people to. A full landing page build is available as an add-on.
Ongoing removal of searches that cost money but never book (jobs, schools, DIY, out-of-area).
Calls, bookings and cost per new patient, with a call to decide what to do next month.
Start with the audit. It is free, and you keep the findings whether you hire us or not.
Request the free auditHow this compares
An honest comparison. Good generalist agencies exist, and some practice owners run their own ads well. This is where the typical experience differs.
Agency and do-it-yourself columns describe common patterns, not any specific company.
How it works
The timeline below assumes you can give us account access in the first few days. Most of the work is ours.
Day 1
A short call and a form: your procedures, service radius, hours, and access to (or creation of) your Google Ads account and Business Profile.
Week 1
We review anything you already run, then build campaigns by procedure with tracked phone numbers, forms and a dental negative-keyword list.
Week 2
Campaigns go live at the budget you approved. You get a short note on what to expect in the first 30 days.
Every month
Bids, search terms and ad copy are adjusted on an ongoing basis. Your report and strategy call cover calls, bookings, and cost per new patient.
Pricing
One flat fee for management, nothing taken from your ad budget. Month-to-month. Cancel any time with 30 days' notice.
Search ads for one practice, set up and maintained properly.
$499/ month
Flat management fee. Ad spend is paid separately to Google.
One practice, every high-value procedure, optimized every week, with a strategy call each month.
$999/ month
Flat management fee. Ad spend is paid separately to Google.
For groups and DSOs that need consistent campaigns across two or more offices.
Bespoke
Quoted after your audit, scoped to your locations and goals.
Ad spend is separate and billed by Google directly to your card. A common starting range for a single location is $1,500 to $3,000 a month; we recommend a specific number in your audit.
Founding-client offer
We take on a small number of practices at a time so every account gets hands-on attention. The first 5 get founding terms. In return, we ask permission to publish your real call and booking numbers (anonymized if you prefer) once they come in.
ROI calculator and KPI projections
Every number below is an editable estimate, not a forecast for your practice. Change the assumptions to match what you know about your market and your patients.
Estimated, per month
At these assumptions, every month without campaigns is about 14 new patients and $17,143 that go to whoever is advertising instead.
Start with the free auditExcludes the management fee and chair-time costs. Results depend on your market, offer and front-desk follow-up; nothing here is a guarantee.
Same $2,500 budget and $1,200 per patient, with different cost-per-click and conversion assumptions. The gap between rows is mostly how fast the phone gets answered.
Illustrative only. Your audit replaces these with numbers from your market.
| Scenario | Cost per click | Contacts | New patients | Cost per patient | ROAS |
|---|---|---|---|---|---|
| ConservativeCompetitive metro, slow front desk | $10.00 | 18 | 5.3 | $476 | 2.5× |
| TypicalAverage market, calls answered | $7.00 | 36 | 14.3 | $175 | 6.9× |
| StrongLess competitive market, same-day booking | $6.00 | 50 | 22.5 | $111 | 10.8× |
Tracked calls and form submissions
Counted per campaign, with call recordings available if you want them.
Cost per contact and cost per new patient
Ad spend divided by real contacts and by appointments your front desk confirms.
Return on ad spend
Booked patients × your average patient value, divided by ad spend.
Call answer rate
How many tracked calls were picked up. The cheapest KPI to improve, and often the biggest.
Search terms added and removed
Which searches we started bidding on and which we blocked as wasted spend.
Next month's plan
What changes, what budget, and what you need to do on your side, if anything.
Questions
Anything else? Request an audit and ask in the notes, or email kingsimon2@molarcompass.com.
It depends on your market and the procedures you want more of. A single-location general practice commonly starts in the $1,500 to $3,000 per month range; competitive metro areas and implant campaigns run higher because each click costs more. Your free audit includes a specific recommendation with the reasoning behind it, and you set the final number.
Campaigns usually go live within two weeks of onboarding, and calls can start the first week they run. The first 30 to 60 days are about finding the searches that convert and cutting the ones that do not, so cost per new patient typically improves over the first few months rather than landing on day one. We do not guarantee a number of patients, and we would be cautious of anyone who does.
Usually not. Ads work best when they send people to a page that loads fast on a phone, shows your phone number and address at the top, and makes booking obvious. We will tell you what to change on your existing site; if a dedicated landing page is the better option, we can build one as an add-on.
You do. We build in an account registered to your practice and your billing, and we work inside it with manager access. If we part ways, you remove our access and keep every campaign, keyword and conversion record.
Month-to-month. Cancel any time with 30 days' notice. There is no cancellation fee. Because the account is yours, nothing has to be rebuilt if you pause or move on.
Campaigns target by search term and location, never by a person's health condition, which is what Google's healthcare policies require. Call tracking numbers are set up so recordings can be turned off if your practice prefers not to keep them, and any call-tracking or form vendor that could touch patient information should sign a business associate agreement with you. We will walk through this at onboarding; this is not legal advice.
We work with practices across the United States. Everything happens over video calls, email and text, so location does not change the service. Ads themselves are targeted to a radius or set of zip codes around each of your offices.
A senior strategist with 10+ years of Google Ads for dental practices and hundreds of offices behind them, most of it inside a large agency where the account manager and the person doing the work were different people. Here they are the same person, and that is who answers your emails.
About an hour: a short onboarding call, access to your Google Ads account and Google Business Profile (or we create them with you), a card on file with Google for ad spend, and your decisions on procedures, radius and budget.
Free, no obligation
Send us your practice details and we will review your account, or your market if you have never run ads, and reply with what we would do first. You keep the findings either way.
